CONSULTANCY FOR GOLF FACILITIES AND BUSINESSES
WELCOME TO GOLF2.0 CONSULTING - WE ARE RETHINKING GOLF
Whether it's a classic golf facility, driving range, indoor center or a company with an interest in the golf market: we combine originality, innovation and industry know-how to help you achieve your goals. Our approaches are bold, unusual and deliberately different - exactly what golf needs. Together we bring a breath of fresh air into the industry!
DRIVING RANGE
INDOORGOLF
EVENTS
BRANDING
SERVICES
For Golf Facilities
We support you as a golf facility in rethinking your offering, addressing new target groups and sustainably increasing your economic success.
We are thinking in terms of Golf 2.0 and louder than usual. The focus is particularly on the areas of optimizing the driving range, indoor golf and events as well as attracting and retaining new golfers and younger target groups.
01
Driving Range Optimization
In many places, the driving range is treated like a silent follower - it is there, but rarely gets the attention it deserves. Yet it has the potential to be a real revenue driver and magnet for new golfers. We will help you to rethink this topic and develop the full potential of your driving range.
Service example:
Driving Range Analysis and Master Plan
Review of existing infrastructure and development of a strategic plan to optimize and increase revenue.
02
indoor golf offer
The statement "I remember simulator golf from back in the day... it didn't catch on back then..." is unfortunately still heard far too often in the golf scene. However, numerous examples prove that indoor golf has long been more than just a nice winter offer for members - it has developed into an extremely lucrative source of income for the cold season.
Service example:
indoor golf kickstart
Planning and implementation of a new indoor golf area, including selection of simulators and marketing measures.
03
event planning and optimization
Events that offer unforgettable experiences are more important today than ever before - also in the golf industry. In order to appeal to the desired target group and retain them in the long term, it is time to take new paths and bring a breath of fresh air to the offers - away from traditional formats such as the classic monthly cup or men's golf. Innovative concepts not only inspire members and guests, but also generate additional income.
Service example:
conception event series
Development of a needs-based event series, including communication and marketing concept.
04
addressing new target groups
The average age of a golf course is often an indicator of its sustainability and future viability. For too long, younger target groups have been neglected - either because they were considered difficult to reach or not sufficiently lucrative. But with the right combination of approach and offer, it is precisely the younger generation that can give a golf course a future-proof basis.
Service example:
modernization of the product range
Revision of the current offering and implementation of a targeted communication strategy.
SERVICES
For Companies
We help you as a company to tap into the golf market as a lucrative target group, to position your brand specifically and to interact sustainably with the golf community. The focus is on the development of market entry strategies, effective marketing campaigns and successful partnerships.
01
market analysis & strategy development
Transfer of industry know-how, market dynamics and cultural peculiarities.
Analysis and creation of target group insights (segmentation by age, interests, income, etc.).
Development of a market entry strategy that will be remembered by the target group (identification of market opportunities, development of differentiation strategies, etc.).
02
positioning and brand strategy
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Brand Positioning: Developing a clear message that hits home right from the start and is aligned with the values and interests of the golf community.
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Image building: Building an authentic brand image through content marketing and storytelling, as well as connecting the brand with the lifestyle and emotions of golf.
03
Partnerships & Sponsoring
Identification of suitable partners, arranging cooperation with golf clubs and connecting with golf influencers.
Development of sponsorship packages for tournaments, events or golf courses that stand out from the boring familiar.
Ensuring optimal brand visibility.
Support in building a long-term network within the golf industry.
04
Marketing campaigns & communication
Development of golf-specific creative campaigns that not only speak the language of the golf community, but also "step out of line".
From integrating the brand into golf events on golf courses to developing nationwide corporate events that will be remembered.
Creating content that inspires golfers and is anything but run-of-the-mill.
WHY GOLF2.0 CONSULTING ?
We know what we are talking about and we keep our promises!
About Us
With our many years of experience in the golf industry, we know exactly what is important. We don't just talk about solutions - we have developed them ourselves, implemented them and made them a success. Our expertise comes directly from practice, not theory. If we recommend something, it is because we have experienced and proven it ourselves. Practical, authentic and tailored to the world of golf.
Tobias Kaiser
At home in the golf market
expertise
Golf market know-how, driving range business, indoor golf, events, marketing and sponsoring
Marc-Pascal Ulrich
Strategy & Big Picture
expertise
Management Consulting, Business Development, Branding and Communication
Anna Kaiser
Virtual Assistant - Hey-VA
expertise
Web research, texting, project management, back office
Lena Krichten
SoMe & Google Specialist - FORM OnlineMarketing
expertise
Artificial Intelligence, Meta Campaigns, Google Ads, Content Marketing
Johannes Fülöp
Golf & more Huckingen
Kompetent, sympathisch, engagiert und sehr professionell.
Die Zusammenarbeit mit Tobias Kaiser war eine der Grundlagen für den Erfolg unserer Driving-Range.
Wir freuen uns auf weitere gemeinsame Projekte.
Felix Schmidt
Golfclub Mettmann e.V.
Innovative Investitionen, welche die Wettbewerbsfähigkeit erhöht, sind für ein zukunftsfähiges Konzept eines modernen Golfclubs unverzichtbar. Mit Tobias Kaiser haben wir die Investition in TRACKMAN-Range erfolgreich umgesetzt. Speziell seine Kompetenz, seine Persönlichkeit und sein Arrangement, machen ihn zu einem verlässlichen Partner.